WEB DESIGN
OPEN UP,
ACCOLADE MICROSITE
Web design is very important in such a digital modern world. I have experience in digital design on both larger and small scale projects. I have used and am confident in using a range of software to create designs particularly Adobe XD and Figma.
OPEN UP
This university brief involved creating a website based on the topic of ‘health’. This website would need to solve user problems and be transferrable to both a desktop and mobile sized screens.
Open Up is a website I created aimed at people who struggle with their mental health, though are not always diagnosed. It provides users with advice and short activities as tips to help them overcome and settle anxious feelings and stress.
It aims to be a motivator to help people achieve daily simple tasks.
Unlike other apps and websites, which tend to focus on one mental health issue and solution, this product will give the user the opportunity to link up their symptoms of how they are feeling with some simple exercises or activities to try. It works as a way of encouraging those who are struggling to find things that they do enjoy and tailor what works for them.
This is important as a growing number of people are suffering with mental health problems and often people struggle to talk about this or do not prioritise their mental health.
Whilst working at Quantum agency, I did a lot of work on microsites for brands. These were often supporting a competition or social campaign.
This is one example of a microsite for Accolade Wines' Whitbread. It is a loyalty point scheme in which customers can claim points and prizes after buying a bottle of wine.
WHITBREAD THE
GRAPE ESCAPE MICROSITE
Detailed user research and competitor analysis allowed me to develop an original concept, which suited the gap in the market to help target users.
This project included doing a lot of in-depth user research through interviews, personas and user journeys and testing. A good understanding of this was important in order to create a website that could truly understand and solve the user's needs.
