KOPPARBERG
Working closely with Kopparberg was my main role at Quantum agency. My tasks included multiple daily trade adverts as well as branding, social and digital material. I got to know Kopparberg's branding extremely well which allowed me to complete tasks such as editing brand guidelines, and working closely on the shift towards their new branding style. I also worked on their advertising material for new products and competitions which were often supermarket and event pop ups.
BRANDING AND
TRADE ADVERTS
When I began working with Kopparberg this was their style of branding; with the products held in a two toned arc and the shadows with light coming from the left, and often the sources in a white strip along the bottom of an advert.
Kopparberg's style then moved onto a more lifestyle photographic approach, still using the black as a holding colour for the backgrounds but now with a fade into the image. As you can see below, I was also often tasked with creating a layout and then imputing it across many different sizes and designs creating a consistent feel to them all.
As part of this change towards a more lifestyle approach, Kopparberg created this 3D rendered image of a Kopparberg font and draught pint. This image became the centre of their advertising and I was tasked in using photoshop to extend the image in all directions so it can be used effectively in many different sizes and formats.
As this was a rendered image, we were able to create many different options for the scene, such as replacing the draught with bottles on the bar and playing around with the ordering and hierarchy of them. This involved much colour correction and patching up the original image. However once I had eventually created all the different variations of the image and templated the trade adverts, it became a hugely streamline process where Kopparberg adverts could be rolled out quickly and effectively.